Tara Averill

Why Tara?

I experienced profound loss early in life. The kind that crushes your soul — and teaches you things a classroom never could.

I left college at 19 and bet on myself — and on NYC — on what I could build, who I could become.

I made a lot of mistakes. But I never gave up.

Over my 35 years in NYC, I have been gifted with an esteem-able, miraculous life. I kept showing up for myself, and others, even when it didn't look promising. I recovered from multiple addictions and traumas. Very messy, often lost. Thirty years of spiritual practice, moving in the darkness, finding a way.

A 26-year career in film and advertising selling the most talented people in the business. A family. Two kids. RepresentationCo — founded at 39 as a single co-parent, built into a boutique powerhouse repping advertising's elite talent across New York, LA, and Europe.

Along the way I took an uncomfortable idea about divorce and put it in Vogue and The New York Times. And now, this — an offering to share with you.

I asked for, and received, endless help. I did nothing alone. People told me truths I didn't want to hear. People understood me before I could understand myself.

I've spent my entire career seeing what's true about a person before they see it themselves — and getting the world to see it as well. I did it for talent. I did it for myself. And I would be so honored to do it for you.

In a survey of people who have worked with me, four words came up over and over.

CREATIVE · ENERGETIC · DRIVEN · HONEST

They also said:

"Tara was literally THE energy I needed to get the ball rolling."
"Talented at seeing people and what their powers are, and also where a person may want to consider looking deeper."
"Fearless and tenacious but with integrity."
"Tara has impeccable taste and experience few others have."
"Does not shy away from drama or problems."
"A natural and authentic storyteller, she knows how to make things stick."
"Someone I would go to if I needed to get something done."
"An impressive soul."

Why now?

Because you're not stuck. You're scared. And I know exactly what that feels like from the inside, and exactly what it takes to move anyway.

Nothing to prove. Something to share.